| Course Name | Innovation and Creativity |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| ISL 565 | Fall/Spring | 3 | 0 | 3 | 7.5 |
| Prerequisites | None | |||||
| Course Language | Turkish | |||||
| Course Type | Elective | |||||
| Course Level | Second Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | To introduce the contemporary definitions, principles and consequences of creative thinking and innovation in general and in business context; the techniques of creative thinking and levels of innovation in interaction and influencing the success of any business; applicable managerial processes for idea generation and innovation. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | The content will follow the teaching that all successful modern businesses use creativity and innovation in competitive differentiation of products, services and brand building as well as the organizational and procedural system that generates and manages all these. Underlining -of course- the human element as the designer and processor of the said managerial system. |
| Related Sustainable Development Goals | |
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| Core Courses | |
| Major Area Courses | X | |
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Framework and procedure, calendar explained; main concepts to be studied, introductions | |
| 2 | Innovation management strategies, relationship between strategic management and innovation management | |
| 3 | Differences between classical management approaches and innovative management approaches, drivers of global competition | |
| 4 | Definitions of creativity and innovation, managerial, organizational and behavioral aspects of creativity and innovation | Readings, Set I |
| 5 | Corporate innovation management | |
| 6 | Cognitive and behavioral aspects of creativity and innovation, creative thinking as a competency | |
| 7 | Creative thinking techniques-I | |
| 8 | Creative thinking techniques-II | Readings, Set I |
| 9 | Definitions and scope of Design Thinking Methodology, discussion of case studies | |
| 10 | Design Thinking Workshop “Empathize” and “Define” | Practice |
| 11 | Design Thinking Workshop “Ideate” | Practice |
| 12 | Design Thinking Workshop “Prototype” and “Test” | Practice |
| 13 | The Lean Startup, Business Moden Canvas and workshop | Practice |
| 14 | Presentation of group projects | |
| 15 | Review of semester | |
| 16 | Review of semester |
| Course Notes/Textbooks | Shalley, C. E., Hitt, M. A., & Zhou, J. (Eds.). (2015). Oxford library of psychology. The Oxford handbook of creativity, innovation, and entrepreneurship. Oxford University Press. ISBN-13: 978-0190610609 |
| Suggested Readings/Materials |
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 30 |
| Presentation / Jury | 1 | 50 |
| Project | 1 | 20 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 3 | 100 |
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 3 | 48 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 1 | 30 | |
| Presentation / Jury | 1 | 35 | |
| Project | 1 | 35 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | |||
| Final Exams | |||
| Total | 196 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to demonstrate general business knowledge and skills. | X | ||||
| 2 | To be able to demonstrate business communication skills effectively. | X | ||||
| 3 | To be able to deliver creative and innovative solutions to the business-related problems. | X | ||||
| 4 | To be able to evaluate the performance of business organizations through a holistic approach. | X | ||||
| 5 | To be able to lead their peers and companies for the achievement of business goals. | X | ||||
| 6 | To be able to perform well in teamwork projects and business tasks. | X | ||||
| 7 | To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions. | X | ||||
| 8 | To be able to solve business related problems using analytical and technological tools and techniques. | X | ||||
| 9 | To develop a solution to business problems through systematic research. | X | ||||
| 10 | To be able to use a foreign language to follow information about the field of finance and participate in discussions in academic environments. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
